Japan is one of the most advanced digital markets in the world. Online shopping is very popular in Japan because people value convenience, fast delivery, and product quality. From large global platforms to local marketplaces, many companies compete to serve millions of online shoppers every day. In this article, we will explore the top 10 e-commerce companies in Japan, their backgrounds, and the product categories.
Main content:
Top 10 E-Commerce Companies In Japan
| No | Company |
|---|---|
| 1 | Amazon Japan |
| 2 | Rakuten Ichiba |
| 3 | Yahoo! JAPAN Shopping |
| 4 | ZOZOTOWN |
| 5 | au PAY Market |
| 6 | Mercari |
| 7 | Yahoo! Auctions Japan |
| 8 | PayPay Mall |
| 9 | Rakuma |
| 10 | Qoo10 |
Amazon Japan
| Company website | https://www.amazon.co.jp/ |
| Founded in | 2000 |
| Product categories | Electronics, books, fashion, home appliances, groceries, beauty products, toys, digital content, and more. |
Company Overview
Amazon is one of the largest online shopping platforms in the country and is part of the top 10 e-commerce delivery platforms in the World. As the Japanese branch of Amazon, it serves millions of customers nationwide and is well known for its fast Amazon Prime delivery, easy return process, and wide selection of products across many categories.
Amazon Japan also offers digital services such as Kindle, Prime Video, and Amazon Music. With strong logistics and reliable customer service, it is a key player among the top 10 e-commerce companies in Japan.
Payment Methods
Credit Cards and Debit Cards, Installments, Other Payment Methods (Excluding Convenience store / ATM / Net banking / E-Money payment).
E-Commerce Shipping & Delivery Offers
Amazon Japan (Amazon.co.jp) operates a strong and reliable shipping and delivery network, offering fast and convenient service across Japan. Prime members benefit from free, unlimited shipping on millions of items fulfilled by Amazon, including same-day or next-day delivery in eligible areas, free expedited shipping, and scheduled delivery options on qualifying products. These services make Amazon Japan a popular choice for customers who value speed, flexibility, and dependable domestic delivery.
Rakuten Ichiba
| Company website | https://www.rakuten.co.jp/ |
| Founded in | 1997 |
| Product categories | Fashion, electronics, food, cosmetics, home goods, digital services, and more. |
Company Overview
Rakuten Ichiba is one of the oldest and most trusted platforms in the top 10 e-commerce companies in Japan. Founded in 1997, it operates as an online marketplace where thousands of independent sellers offer their products.
Rakuten is famous for its Rakuten Points loyalty program, which allows users to earn and spend points across many Rakuten services. The platform strongly supports small and medium-sized businesses, making it unique compared to other e-commerce companies in Japan.
Payment Methods
Rakuten Ichiba (Japan) offers several payment methods, with options varying depending on whether you are purchasing directly from a shop or using an international shipping service. Major payment methods include credit cards, PayPal, Alipay, and Rakuten Points.
E-Commerce Shipping & Delivery Offers
Rakuten Ichiba is actively adopting eco-friendly last-mile delivery solutions in Japan, focusing on autonomous electric technology and partnerships with mobility platforms. Rakuten launched and scaled an autonomous delivery service in Tokyo’s Harumi neighborhood, using small, electric-powered unmanned ground vehicles (UGVs) to deliver items from local supermarkets, convenience stores, and cafes to residents.
In addition, Rakuten works closely with Uber Eats Japan as the top 10 food delivery platform in the World, leveraging Uber’s large courier network, where many riders use electric bicycles and electric motorcycles for urban deliveries, further supporting greener and more efficient last-mile logistics.
Yahoo! JAPAN Shopping
| Company website | https://shopping.yahoo.co.jp/ |
| Founded in | 1999 |
| Product categories | Electronics, daily goods, fashion, food, home products, and hobbies. |
Company Overview
Yahoo! JAPAN Shopping is operated by LY Corporation and is a major name among the top 10 e-commerce companies in Japan offering around 300 million products from more than 860,000 stores across many categories such as fashion, electronics, food, and daily necessities. The platform allows sellers to list products without high commission fees, which attracts many merchants.
Payment Methods
It is closely integrated with PayPay, one of Japan’s most popular mobile payment services. Frequent discount campaigns and point rewards make Yahoo! JAPAN Shopping attractive to price-conscious shoppers allowing users to earn PayPay points on every purchase. These points can be reused on Yahoo! Shopping, Yahoo! Auctions, LOHACO, and at many physical stores that accept PayPay, making shopping more convenient and rewarding.
E-Commerce Shipping & Delivery Offers
As of February 2026, Yahoo! JAPAN Shopping uses electric motorcycles mainly through its fast-delivery service, Yahoo! JAPAN Mart by ASKUL, in cooperation with Demae-can. This enables quick deliveries for groceries and daily goods in dense urban areas like Tokyo. The company also works with Yamato Transport and supports Japan’s Green Logistics goals, while logistics partners increasingly use electric delivery motorcycles such as the Honda EV-neo for efficient last-mile delivery.
ZOZOTOWN
| Company website | https://zozo.jp/ |
| Founded in | 2004 |
| Product categories | Fashion apparel, shoes, accessories, luxury and streetwear brands. |
Company Overview
ZOZOTOWN is the largest online fashion platform in Japan and a key player in the top 10 e-commerce companies in Japan. It focuses mainly on clothing and fashion-related products featuring over 8.500 popular brands and more than 900.000 products. You can shop everything from the latest fashion trends to branded secondhand items, including a wide range of cosmetic brands.The platform is known for its trendy brand selections and original sizing technology, such as the ZOZOSUIT.
Payment Methods
ZOZOTOWN supports multiple payment methods, including credit cards, convenience store payment, payment on delivery, PayPay, dan LINE Pay. Customers can also pay after receiving and checking their items, making shopping safe and convenient.
E-Commerce Shipping & Delivery Offers
ZOZOTOWN works with major Japanese logistics companies that are transitioning to eco-friendly fleets. Its main shipping partner, Yamato Transport, actively uses electric vehicles, including electric vans and electric motorcycles, to handle last-mile deliveries, fast delivery with same-day shipping in selected areas, and easy shopping anytime, anywhere in urban areas across Japan.
au PAY Market
| Company website | https://wowma.jp/ |
| Founded in | 2012 |
| Product categories | Electronics, food, daily necessities, fashion, home products. |
Company Overview
au PAY Market is a comprehensive online shopping platform where users can earn and use Ponta Points while enjoying frequent discounts, coupons, and daily campaigns. It offers a wide range of products—from fashion, beauty, and electronics to home goods and seasonal items—making it a go-to destination for smart online shoppers. Ponta Pass members receive extra benefits such as more point rewards, exclusive campaigns, and free shipping on eligible items, but non-au users can also enjoy great deals.
Payment Methods
The platform supports multiple payment methods, including au PAY, docomo, SoftBank, credit cards, COD, and deferred payment, ensuring safe, convenient, and flexible shopping for everyone.
E-Commerce Shipping & Delivery Offers
Delivery options often include home delivery, with some sellers offering door-to-door courier services, sometimes with options for cash on delivery (COD).
Mercari
| Company website | https://jp.mercari.com/ |
| Founded in | 2013 |
| Product categories | Second-hand goods, gaming, idol and anime merchandise, manga, fashion, and rare collectibles. |
Company Overview
Mercari is Japan’s No.1 resale marketplace and is now officially available for international users. The platform connects global buyers directly with Japanese sellers, offering a transparent, proxy-free shopping experience. Mercari is especially popular for anime, gaming, idol merchandise, manga, fashion, and rare collectibles, with thousands of new listings added daily. Prices are shown exactly as they appear in Japan, making Mercari a trusted destination for authentic and hard-to-find items.
Payment Methods
Mercari offers flexible and user-friendly payment options to support international shopping. Buyers can complete purchases easily using credit cards and other supported digital payment methods, ensuring a smooth and secure checkout experience without hidden fees.
E-Commerce Shipping & Delivery Offers
Mercari enables direct shipping from Japan to overseas destinations, removing the need for third-party proxy services. Multiple shipping options are available, providing reliable and efficient worldwide delivery. From rare figures to discontinued collectibles, items are shipped straight from Japanese sellers to your doorstep, making cross-border shopping fast, simple, and hassle-free.
Yahoo! Auctions Japan
| Company website | https://auctions.yahoo.co.jp/ |
| Founded in | 1999 |
| Product categories | Collectibles, antiques, electronics, vehicles, fashion, rare items. |
Company Overview
"I was nervous about making my first transaction for online auction." So Ilooked for a well-known online auction app with a large user base — Yahoo! Auctions is Japan’s largest online auction and flea market platform, offering over 75.5 million items at any time, including rare, sold-out, and limited-edition products you won’t find in regular stores. Users can choose between auction-style listings for high-demand items or fixed-price flea market listings for quick sales. With 96% of reviews rated “very good” or “good,” anonymous transactions, and strong buyer protection, Yahoo! Auctions provides a safe, flexible, and trusted marketplace for both buying and selling unique items.
Payment Methods
Yahoo! Auctions supports multiple convenient and secure payment options, including PayPay, credit cards, internet banking, PayPay Bank transfers, convenience store payments, and bank transfers. Buyers using the Easy Payment system usually pay no additional fees, while sellers are charged a standard system fee of around 10% when an item is sold (with some category exceptions).
E-Commerce Shipping & Delivery Offers
Shipping methods are chosen by the seller and vary by listing, giving flexibility in cost and delivery speed. Many sellers offer tracked and insured domestic shipping options within Japan, and items are typically shipped soon after payment is confirmed. This flexible shipping system helps ensure smooth, reliable delivery and adds to the overall safety of transactions on Yahoo! Auctions.
PayPay Mall
| Company website | https://paypayfleamarket.yahoo.co.jp/ |
| Founded in | 2019 |
| Product categories | Fashion, beauty, electronics, food, daily necessities. |
Company Overview
Integrated into Yahoo! JAPAN Shopping since October 2022, combining both services into one streamlined platform under LY Corporation PayPay Mall originally launched in October 2019 as a premium mall, PayPay Mall featured carefully selected stores that met strict quality standards and received strong user reviews. By 2026, it has evolved into part of a broader shopping and financial ecosystem, hosting around 1,700 trusted stores, including well-known brands like Dyson, Yamada Denki, and FANCL, with steady growth in transaction value.
Payment Methods
As part of the Yahoo! JAPAN Shopping ecosystem, the platform supports PayPay as its core digital payment, allowing users to earn and use PayPay points easily. This integration offers a smooth, secure, and cashless checkout experience across the Yahoo! shopping services.
E-Commerce Shipping & Delivery Offers
PayPay Mall emphasizes safe and reliable delivery, with seller-backed shipping options and customer-friendly policies such as returns or exchanges (for example, size changes). Its category-optimized design and search functions help users quickly find products, while trusted merchants ensure consistent delivery quality across fashion, electronics, cosmetics, and home goods.
Rakuma
| Company website | https://fril.jp/ |
| Founded in | 2012 |
| Product categories | Second-hand fashion, accessories, electronics, baby goods. |
Company Overview
Rakuten Rakuma is Rakuten’s flea market app, reborn from Fril, Japan’s first flea market app launched in 2012. It offers a wide range of items across fashion, handmade goods, games, electronics, cosmetics, hobby items, and more. Users can easily buy or sell trendy, branded, and even discontinued or limited-edition products at flea market prices. Designed for beginners, Rakuma makes listing simple with barcode scanning and photo-based listings directly from a smartphone.
Payment Method
Rakuma supports multiple payment options, including credit cards, bank ATMs, convenience stores, and deferred payment. Users can also earn and use Rakuten Points for discounts. Sales proceeds can be converted into Rakuten Cash, which can be used across Rakuten services and at selected physical stores such as convenience stores and drugstores.
E-Commerce Shipping & Delivery Offers
Rakuma provides many safe and flexible shipping options, including Yu-Packet, Nekopos, Takkyubin Compact, Letter Pack, and standard mail. Sellers can ship easily via convenience stores like Lawson and FamilyMart. Anonymous shipping is available, ensuring privacy and secure transactions for both buyers and sellers.
Qoo10
| Company website | https://www.qoo10.jp/ |
| Founded in | 2010 |
| Product categories | Fashion, beauty, electronics, home goods, international products. |
Company Overview
Qoo10 is eBay’s official shopping app in Japan, offering a wide selection of fashion, beauty, food, home, entertainment, and digital products at competitive prices. Known for its fun and interactive shopping experience, Qoo10 runs daily time sales three times a day and large-scale promotions like Mega Sale (Mega割) held four times a year. Features such as product rankings, live shopping, and the fashion-focused MOVE by Qoo10 help users discover trends and shop with confidence.
Payment Method
Qoo10 supports multiple payment options and frequently provides additional discounts through platform-issued and store-issued coupons. By combining coupons with selected payment methods, users can maximize savings and enjoy flexible, convenient checkout.
E-Commerce Shipping & Delivery Offers
Qoo10 works with a wide range of sellers, offering various shipping options depending on the store and product.
Japan E-Commerce and the Shift to Electric Last-Mile Delivery
Japan’s e-commerce market is fast-growing and highly competitive, led by major platforms such as Amazon Japan, Rakuten, and Mercari. These platforms drive strong demand for fast and reliable last-mile delivery, supported by key logistics players including Yamato Transport, Sagawa Express, and Japan Post. As online shopping expands, efficiency and sustainability are becoming just as important as speed.
To meet Japan’s net-zero target for 2050, logistics companies are shifting from gasoline delivery bikes to electric motorcycles, especially in dense urban areas. Major couriers are already working with Honda to test electric motorcycles with swappable batteries, reducing emissions, noise, and delivery downtime.
This transition creates a strong opportunity for TYCORUN battery swapping systems, a proven solution already trusted in global e-commerce logistics. TYCORUN has partnered with Takealot, the No.1 of the top 10 e-commerce companies in South Africa, to support efficient and sustainable last-mile delivery using battery-swapping electric vehicles.
By partnering with TYCORUN e-commerce platforms and logistics providers can enable fast battery replacement, reduce downtime, extend fleet operating hours, and scale eco-friendly last-mile delivery more efficiently. Now is the time to partner with TYCORUN to accelerate clean, reliable, and future-ready delivery services in Japan.
Who We Are
At TYCORUN, we specialize in lithium battery manufacturing and offer one-stop battery solutions. We’ve been committed to R&D, production, and sales of lithium battery packs, battery cells, and battery management systems (BMS). Our products cover a wide range of applications such as electric motorcycles, energy storage, and custom solutions. With experience and a strong global network, TYCORUN supports OEM/ODM services, provides technical support, and ensures quality with multiple certifications, including UN38.3, MSDS, CE, and UL. Contact Us to find your battery need.
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